The challenge
OSCA needed a fresh brand identity that would radiate warmth, precision and professionalism. Our team had to strike a careful balance, reflecting the recognisable visual language of the healthcare market while pushing for innovation in design. In short, we needed to help OSCA stand out in their industry, without being too loud. We worked towards building an identity that felt clean, safe and modern—while also referencing the product’s practical use.
The solution
We embraced a soothing natural palette of pastel hues, blues, aquas and delicate peach pinks, evoking the essence of water and touch. Meanwhile, the gradient creates a sunrise effect—a subtle nod to new beginnings. OSCA’s new ‘O’ logo features octopus suction pads, referencing the product function.
We took a clean, bright approach to photography, incorporating creative angles to add dynamism. Finally, OSCA’s refreshed typography combines soft curves with angular touches to embody the combined values of compassion and precision.
“Working with Studio East has been a great experience, from start to finish. We’re really happy with the delivered work and creativity shown by the team.”
The results
OSCA’s new identity is bold yet understated, giving it a distinctive presence in the medical space. Their comprehensive brand kit is already empowering their team to build and maintain consistency across platforms, enhancing trust and recognition among healthcare professionals and patients alike. Initial feedback highlighted increased brand engagement and interest, setting the stage for future growth.