The challenge
Our team at Studio East was enlisted to re-energise designfit’s brand, and we began by delving into their brand DNA, crafting a narrative that showcased their commitment to merging style with sustainability. From there, we developed brand guidelines and assets to arm their teams with everything they’d need to maintain their message consistently across all platforms.
The logo revolution
The designfit logo merges the letters D and F into a cohesive form, with leaf-shaped elements representing the company’s commitment to local sourcing and sustainability, and emphasising their environmentally conscious approach to creating functional and aesthetically pleasing spaces.
The solution
We revitalised their digital presence with a sleek, mobile-first website that prioritised user experience and utilised comprehensive SEO tactics, homing in on organic keywords from our in-depth competitor gap analysis.
“Working with Studio East has been an absolute pleasure. They quickly understood the evolution of the business and adapted our brand and tone of voice to suit. We’ve been very pleased with the end result and feel they have captured the spirit of the brand with ease and accuracy.”
The result
A brand transformation that not only captured the essence of designfit’s expertise but also positioned them as a leader ready to rise above the noise and shine as a distinguished brand in the GCC and KSA markets.