Procurement with personality: Framespan finds its flair

Framespan, a go-to directory for framework procurement, approached Studio East for a tactical brand lift. Their popular platform streamlines the B2B buyer journey, consolidating framework info and delivering an intuitive experience.

With sleek, functional brand materials already in place, they wanted to take it up a notch. Studio East was brought on board to inject energy into key assets while staying true to their established identity.

Branding

Social Assets

Events and Merchandise

The challenge

This project was all about refinement, not reinvention. Framespan’s brand already had a clean, professional foundation, but there was room to inject more character. In a crowded B2B landscape, they wanted assets to help them stand out: eye-catching but unmistakably theirs. Our task was to elevate their brochures, event materials, social assets and brand guidelines to feel cohesive yet captivating.

The solution

First, we shifted the spotlight in their colour hierarchy, making purple the star. This change brought an instant depth and dynamism to the assets. Next, we introduced illustrated personas and graphics into the mix, adding a modern, playful edge. These updates helped humanise the brand, adding a dose of warmth and personality.

“I really enjoyed working with Studio East. Their design for our brand refresh was exactly what we wanted—but better, because it pushed boundaries we hadn’t even considered. They’re a skilled and creative group, and it really shows in the quality of the work.”

Rebecca Gibson

Head of Marketing, Framespan

The results

Studio East delivered the Framespan brand—amplified. Their refreshed visuals serve to soften the sharp edges often associated with the B2B world. The new collection of assets is already resonating, turning heads at events and strengthening brand recall across the board. Framespan is proof that a visual lift can inject instant energy into a brand, boosting its impact in the marketplace.