The challenge
Pinches wanted to bring more cohesion to their brand, making sure their socials, website and activations were all dancing to the same beat.
With a product line that serves a broad demographic—ranging from children and the elderly to runners, athletes and the disabled community—our team needed to develop a look and feel that would spotlight their laid-back, accessible vibe while turning heads. We wanted the energy, attitude and community-first focus that defines Pinches to shine through.
The solution
Our design team crafted an approachable visual identity for Pinches, blending playful yet earthy tones with a textured, handmade vibe. Mixed-case lettering and illustration were incorporated as a nod to the company mission of serving people from all walks of life.
Meanwhile, we re-energised their brand voice, developing a tone that’s warm, dynamic and direct. Their redefined DNA and identity opened up fresh opportunities for creative brand activations, such as gifting personalised laces to the local football team.
The result
Pinches’ brand revolution fuelled a surge in sales and deeper community connections, supported by multiple impactful local activations.
By elevating their social and brand strategy and integrating community initiatives, Pinches repositioned their business to grab attention, connect meaningfully with target audiences, and make their mark in the lifestyle space.