Beyond the brochure: Bringing travel back to life

True Adventure creates life-changing expeditions that take students way beyond the classroom. So we were over the moon to be asked to give their brand a lift, all in the name of helping them connect with students, parents, and schools on a whole new level. From social strategy to event materials, we reimagined how True Adventure communicates to make every interaction feel clear, inviting, and genuinely inspiring.

Branding

Social Strategy

Events and Merchandise

Copywriting

The challenge

True Adventure’s main objective was to cut through the noise online and impress in person. Their goal was to boost engagement on social, make resources more engaging, and elevate first impressions at school events – setting the stage for real connections with every audience, from kids to parents.

The solution

We crafted a social strategy that mixed punchy visuals with straight-talking content, a Big Adventure Guide that’s both parent-friendly and student-inspiring, and an all-encompassing School Selection Guide for the educators. Event materials got a glow-up too, while the new Parents’ Evening presentations hit the mark – informative, yet full of heart.

“Working with Studio East has been an absolute game-changer for our brand. From day one, the team took the time to understand our vision, and brought our ideas to life with creativity, precision, and a level of professionalism that exceeded all expectations – we couldn’t have asked for a better partner to elevate our brand presence.”

Tom Trueman

Director

The results

True Adventure’s audience took notice. Social engagement spiked, events felt more alive, and the new guides and presentations were a big hit with parents and schools.

The refreshed brand now speaks to its audience with impact and authenticity at every touchpoint, and students, families, and schools alike feel the excitement that True Adventure promises. Each element builds on the last to create a strong foundation for trust, engagement, and inspiration.