Overwhelmed by data?

Let’s go treasure hunting. We’ll find the nuances behind your data; the insights and the gaps that could feed your growth strategies. We’re your conduits of knowledge, grounding our recommendations in heuristic analysis and steering clear of hunches, so that everything you do resonates and drives actions with your audience.

Crystal-clear insights from big data.

We take a strategic, research-driven approach to uncovering hidden gems of insight so you can make data-led decisions that support your goals. From benchmarking where you want to be in 2, 5, or even 10 years, to tailoring recommendations on how we can set your brand apart from competitors, we’ll back you all the way.

Mine diamonds from your data.

Our detailed market analysis can be tailored to your industry to assess revenue, growth trends and competitors. We can help you break down where the gaps are hiding and where the opportunities live to better connect with your audience and increase all-important metrics.

Lighting your path to golden opportunities.

But it's not just about building your website and calling it quits. We'll test it thoroughly to keep it running smoothly, provide detailed reports on its performance and offer ongoing maintenance if you need it. After all, it's your website, and we're here to support you however you need.

How we can help

Market Research

Identify market opportunities.

Consumer Insights

Reveal deep customer behaviours.

Operational Strategy

From business plans to product strategies.

Brand Strategy

Strengthen your brand identity and positioning.

Competitor Analysis

Study competitors to gain your edge.

Trend Forecasting

Predict future market shifts and changes.

Not sure what you need? Let us do the work.

We’d love to create a custom package just for you.

FAQ

What does your Strategy & Insights service include?

We’ll give you a full picture of your business: your market, competitors, products, and brand. From there, we’ll tailor our insights to what you need, whether it’s a deep dive into your digital marketing strategy, a complete business plan, or an operational analysis covering commercial, distribution, and product development strategies. Our goal is always to give you clear, data-backed recommendations that help you make smarter decisions and arm you with everything you need to succeed.

How can strategy and research benefit my business?

We give you the insights you need to make confident, data-driven decisions, refine your strategy for growth, and optimise your approach. With business intelligence services like ours, you’ll come away with an insight-driven strategy that supports you in navigating challenges when they arise, and helping you identify and capitalise on opportunities more effectively.

What is “digital strategy?”

Digital strategy is the roadmap for how your business leverages technology to create new competitive advantages. This type of strategy looks at emerging tech to refine your organisation’s operations, enhance your customer experience, and ultimately, drive long-term growth. We can help you define this direction so that every decision makes sense for your goals, so you’re set up all the way for future growth.

Why are insights critical in digital strategy?

A strong digital strategy is powered by its insights. By analysing market trends, advancements in tech, and your competitor’s movements, we help you make informed decisions about where to invest and evolve. With the right intelligence, you’ll stay ahead of market disruption where your digital strategy will deliver real, measurable impact.

Who is this service best suited for?

Our Strategy & Insights team works with businesses of all shapes and sizes. If you’re looking to gain a deeper understanding of markets, trends, and competitors, or maybe you’re aiming to improve your positioning with consumer behaviour research or navigate new challenges, we’re here to provide the clarity and insights needed to guide your next steps at every stage of development.

How do you assess market trends for future growth?

Our market trend analysis looks at industry shifts, consumer behaviours, and competitor activities to identify opportunities where you’ll hit your growth goals. We’ll make sure you're not just reacting but making smart, proactive decisions backed by the data, so you’re always prepared for what’s next.

Can you identify market disruptors?

From an M&A perspective, we keep a pulse on consumer behaviours to spot the businesses shaking things up. From new start-ups to industry leaders making bold moves, we’ll provide you with a tailored market opportunity assessment to seek out the opportunities for you to seize at pace.

What does your product analysis involve?

We evaluate how your product fits within your market by conducting heuristic evaluations and assessing all its features, USPs, pricing, advertising, and how it stacks up against your competitor’s offerings to highlight areas of interest or improvements. No matter whether you’re launching a new product or refining an existing one, we’ll help you position it for success.

How can OSINT benefit or protect my business?

Open-Source Intelligence (OSINT) helps businesses gain their strategic edge with critical insights gathered from publicly available data from digital sources, including corporate filings, patent databases, news archives, government records, and financial reports, alongside digital sources like social media and industry analyses. We’ll use these insights to help you stay ahead of competitors, detect vulnerabilities, and make informed decisions with confidence.

How about research on Mergers & Acquisitions (M&A)?

Yes, we can. Our M&A research supports businesses in identifying potential acquisition targets, evaluating market positioning, and assessing financial and operational risks. So, whether you’re exploring an acquisition or preparing for a sale, we’ll help you analyse industry trends, competitor landscapes, and commercial viability to ensure you’re making the data-backed strategic decisions that are right for your business.

What do you look at when evaluating competitors?

We go beyond surface level with a competitive analysis that digs into pricing, product positioning, marketing strategies, and performance metrics. By understanding what market leaders and disruptors are up to, we can spot the gaps and opportunities you can leverage to get ahead.

Can you refine our brand messaging and visual identity?

Absolutely. We conduct detailed brand equity research to inform the creation or refinement of your messaging and overall identity, and help you go further in resonating with your audience. If your brand currently feels inconsistent or your returns aren’t hitting the mark, we’ll give you the data to help you construct a strong, cohesive presence that makes a lasting impact. Or if you’d prefer, we can take care of that for you – just head to our Branding page for more details or read this blog for a closer look.

What about planning and Go-to-Market (GTM) strategy?

Our business intelligence services cover everything from financial and commercial assessments to strategic market planning. We can also give you the full lowdown on your product development, distribution, and marketing performance metrics to make sure every part of your GTM strategy is backed by solid data so you can move forward with confidence and precision.

How long does it take to complete a research report?

If you have a tight deadline, let us know; we’ll work to meet it while maintaining the quality and detail you need from the final output. No matter the scope, we’ll take the time to give you the insights and proposed strategies that help you meet your goals—all driven by actionable data, of course. Drop us a line and tell us what you need, we’d love to help.

Overwhelmed by data?

Crystal-clear insights from big data.

Mine diamonds from your data.

Lighting your path to golden opportunities.

How we can help

Market Research

Consumer Insights

Operational Strategy

Brand Strategy

Competitor Analysis

Trend Forecasting

Not sure what you need? Let us do the work.

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